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InAisce

After having grown tired of the fashion cycle Jona Sees spent his time on different projects before entering the industry again with InAisce. Jona Sees describe InAisce as snail-slow fashion, where every garment is calculated. This can be done through offering a once annual collection, together with periodic capsules and collaborations.

Through canceling the normal fashion cycle InAisce (meaning "in vain" in Gaelic) is able to nurture the progressive vision of the label through having time to collaborate with craftsmen and artists. Inaisce seeks to reject consumerism as we know it, and not take into account hype and trends, which is becoming increasingly important in the mainstream fashion cycle.

Jona Sees - STUDY ON PARALLEL REACTIONS AND THE EFFECTS OF THE OBSERVER

Jona Sees

STUDY ON PARALLEL REACTIONS AND THE EFFECTS OF THE OBSERVER

$1,500 $1,200

30x20"

Jona Sees

STUDY ON PARALLEL REACTIONS AND THE EFFECTS OF THE OBSERVER

$2,200 $1,760

45"

Jona Sees - STUDY ON PARALLEL REACTIONS AND THE EFFECTS OF THE OBSERVER

Jona Sees

STUDY ON PARALLEL REACTIONS AND THE EFFECTS OF THE OBSERVER

$1,000 $800

18"