South-Tyrolian Reinhard Plank currently resides in the Tuscan countryside. Applying his traditional Industrial Design education from Vienna, while working in the traditional slow-paced way which the countryside outside of Florence offers. His approach and way or working makes room for concentrated experimentation and reinvention in a fast-paced world. With the ambition to create hats that emphasize individuality, uniqueness and excellent workmanship, Reinhard Plank has since 2005 become a leading pioneer when it comes to hat-designers in the contemporary fashion scene. Now well known for his reinvention of classic shapes, as well as experimentation beyond classical references.